Search Engine Optimization – Basic On-Page Optimization Techniques

Search engine optimization is the technique of improving search engine rankings of a website in major search engines like Google, Yahoo, Bing, etc. SEO is a methodology of techniques, strategies and tactics to draw more customer base towards your website obtaining higher search engine rankings.  This optimization technique makes sure that your website is search engine friendly. Search engines used affective algorithm to find authentic and informative websites loaded with quality content. Search engine optimization is classified into two type’s on-page and off-page optimization. Here are some basic and essential optimization techniques to improve your website traffic.

Optimize Title Tags:

Every page on your website has its own and unique title tag. You need to choose unique and related title tag for your web page. For SEO perception, page title need to have

·         Not more than 70 characters (including spaces)

·         Include your products or service related keywords or company name in title tag

·         You need to use intriguing and informative title tag ( as title tag is generally used in the natural search results)

For example: If you running SEO training institutes in Chennai. You need to choose title tags like SEO training in Chennai, SEO course in Chennai. In addition, you need to avoid keyword stuffing in your title tags.

Create Attractive META description:

Along with your page title, your description will be listed on the search engine result page (SERPs) list. You need to create attractive and brief summary not more than 150-160 characters long and include your target keyword phrase.

For example:

Looking for quality invertors at affordable rate?  Get latest model of invertors in Chennai at affordable rate with us. For more info, call us at xxxxx.

Use Keyword Rich Headings:

Both title tag and META description must be included in all your web pages. When comes to your website body, the most important technique your overall SEO value is by including heading tags targeting your keyword (anchor text) in the content. Search engine spider gives more weight on the words placed close to tags such as H1, H2, <b>, <a>, etc.

Include ALT Tags To Web Images:

Using attractive images and other multi-media contents gives unique and appealing look to your website. If you prefer to include images to your website, you need add ALT tags. ALT tags originally used to offer visually blighted website users text to speech devices with additional information about the images. In SEO perspective, using ALT tags is extremely beneficial to your website.  Again, you need to avoid stuffing keywords in ALT tags.

Create Sitemap:

In the word of Search Engine Optimization, search engines use indexing programs (spiders) to play vital part of analyzing new website and indexing web pages in their database. Creating XML sitemap is excellent option to make your website search engine spiders friendly. As results, all your web pages will be crawled and indexed in search engines database.

Create Internal Links between Pages:

Another way to assist search engine spiders to index all your web pages is build internal links that connect different parts of content. As an example, you can consider building text links from content from inner pages targeting the home page. Doing this, you can keep visitors inside your website for sustainable amount of time.

Update Your Site Regularly:

The most important and effective SEO technique is to update your site regularly. Because, search engines gives top priority to website that satisfy user needs. In addition, the more content you post in your site. You can include more keywords your website. It increases the odds of generating more search engine traffic. The easiest option to add more content in your website is by adding blog or news sessions. You can also take advantage of social media plug-ins like Facebook, Twitter, Tumblr, etc to boost your website traffic in organic way.

About Author:

Kovalan is a web enthusiast interested to write articles and press release on famous blog about SEO and digital marketing. Presently, I am working as trainer in reputed SEO training institute in Chennai.